Compared to other forms of traditional and digital marketing, email marketing is the biggest bang for your buck.
Within 48-72 hours, you’ll understand how your marketing dollars are being spent with thorough reporting.
Creatives are easy to fine-tune, even mid campaign. You can make changes to subject lines, from lines and creative to accomplish your inventory reduction and sales goals.
Target as close or as far from your dealership as you’d like! Saturate by rooftop radius around your location or target competitive brand owners and conquest prospects in your area.
Autointenders are customers looking to purchase a vehicle within the next 60 days and are interested in receiving deals and specials from you.
Using R.L. Polk data and 30-60-90 post event sales matchback reports, we can help you understand what vehicles are sold directly from your email campaigns.
We boast industry leading open rates, click through rates, and inbox deliverability.
Every email is customized and optimized for smartphone and tablet viewing.
Choose from competitive brand auto owners list, proprietary AutoIntenders list, or rooftop saturation universes list.
You can count on your email getting delivered directly into your potential customers’ inboxes, not their SPAM folders.
- Initial Discussion: Following your purchase, an email expert will contact you to discuss the goal of your campaign and the day you would like to deliver the email blast.
- Geo-Targeted Auto Intender Count: an expert will work with your team to compile the number of Auto Intenders & Auto Owners in your area that will be included in the blast.
- Select Target Deployment Day: Typically a Tuesday or Thursday.
- Creative & Content Approval: Our creative team will provide a draft of the creative and content for your review.
- Testing: You will receive a draft of your email which you can critique until your campaign is perfect.
- Send: We will deploy your email blast
- Tracking Report: Provided 72 hours following your email deployment, you will receive a full tracking report which will inform you of your total opens, open percentage, click through rate, and individual links’ click-through performance.
- Sales Matchback Report: Provided after the Dealer has submitted a list of sales following the email deployment that include names and their zip codes 7- 10 days after your emails are sent. This is a full match back reporting and ROI analysis with the conclusion of every campaign, which will help you determine the advertising cost per car sold.
