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Digital Marketing Overview
Digital Marketing (DM) is a massive world. Our Internet Marketing Services will allow you to choose a solution that is best suited for your needs.
These are just a few of the chosen tools we have outlined below:
Mass E-Mail Campaigns (Solo Ads): Our own proprietary mass delivery system with over 100 million validated and opted-in (permission based) email addresses are ready to launch your email campaigns. With highly targeted lists based on demographics and/or lifestyles, you can be sure we only target those interested in seeing your offer.
Social Media (SMM): Facebook, Instagram, Twitter, YouTube, LinkedIn, Press Releases & Social Media Marketing (not just Pay Per Click Strategies & Re-Targeting). To get the most out of your social networks, you will need to consider your Social Media Optimization strategies. This includes increasing your linkability, making tags and bookmarking easy, and reward inbound links to help your content travel.
Organic Search (SEO): This is the overused three-letter ‘word’ SEO… Search Engine Optimization can be a breeze, if you have the right tools and information. SEO has its place and if you are growing your brand, you certainly need to consider your SEO strategy.
Search Engine Marketing (SEM): Who needs SEO when you have SEM? In 2012 North American advertisers spent over $19.5 billion on search engine marketing, which means pay per click advertising. SEM works, when done right, but it is one of the most misunderstood marketing channels available. It may not be right for you, though. Google Adwords is the most familiar, but Bing Ads and Baidu have the other large vendors available.
Mobile Solutions: We live in a world where the majority of us are glued to our smart phones. This strategy is broad and can reach potential consumers based on time, location, and other consumer patterns in an increasingly personal way. Whether this is thru SMS/MMS messaging, push notifications, or ads served up on your applications, this is a significant game changer in the Digital Marketing industry. Real world immersion, similar to QR codes, In-Game Mobile Marketing, App-Based Marketing, along with Mobile Web Marketing is turning this industry upside down. Proximity Systems and Location-Based Services coupled with User-Controlled Content is redefining the limits of technology.
Ad Networks: These are Online Advertising Networks where a we connect your advertisements to websites that host them. An ad network is an aggregation of websites, for our purposes, that deliver content to consumers. We have the ability to target, track, and report performance that is not possible with other forms of media. These can include the category of mobile ad networks, but are usually broken down by Vertical Networks, Blind Networks, and Targeted Networks.
Classified Ads: There exist a number of classified ad sites where ads may be posted for free or for a price. Depending on the industry and purpose, these can be extremely cost effective ways to generate business for small companies. An example of such a website is CraigsList. However, it has become increasingly difficult to place ads on these sites due to restrictions regarding frequency, uniqueness, and a plethora of other factors. Our solutions have evolved over time with a unique team of experts and ad posters who have cracked the code.
The landscape of the digital marketing arena is constantly changing. It takes experience and continuously working in the various niches to develop strategies and modifications that will keep producing results.